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Mapping Natural Intelligence

As we have just launched the beta version of the Intelligent Life Mapping App, we thought you might like to know more about the map and the mapping process. The map is designed to be a multi-faceted diagnostic, educational and measurement tool. It can be used for individual or group assessment. The aim of the mapping exercise is to build up an accurate picture of all the elements (known and currently unknown) which contribute to the experience of being you (or your group), and the results you are getting in your life. By asking questions about every area of your life, the mapping exercise will give you valuable feedback into your own thinking and behaviour in the form of the scoring and data visualisation.

Specifically, the map is designed to reveal the following;

  • Measure user understanding of Natural Intelligence

  • Assess likely outcomes based on current approach

  • Identify source of problems and specific area it applies to

  • Reveal specific resolution necessary to evolve individual / system

  • Determine readiness and ability to undertake desired change

  • Unlock latent abilities and capacity

  • Tracks 3 scenarios to identify current state plus potential and lagging edge

  • Maps individual / organisation / system and correlations between



The map has 7 levels. The 7 levels are listed along the left-hand side of the map from Survival through to Unity. They represent the learning journey we move through as we become more conscious of Natural Intelligence and how to work with it. The 7 levels of the map mirror our evolutionary stages: individually, organisationally, societally and globally. Initially our understanding of Natural Intelligence is limited (and in the very early stages, non-existent). During these stages, we base our understanding of ourselves, others and life on misperception (leading to erroneous conclusions, assumptions and beliefs which generate subconscious programming). Due to this, we don’t experience Natural Intelligence as an available reality, so it doesn’t get factored into our thinking and behaviours. You will see that most of the experiences we generate in the first 3 levels of the map are the result of this misunderstanding, and are therefore uncomfortable to experience. However, don’t shy away from identifying with these states of being (particularly when mapping the red state). It is important to understand where our thinking and behaviours are influenced by subconscious programming before we can work on it.


The map has 12 indices. The indices represent the areas of your life that you are going to assess and measure. The 8 indices between PURPOSE and FORM follow a sequential flow. Mapping these indices gives you insight into the unseen influences which create seen results in your life. The next 3 indices, EXPERIENCE, RELATING & IDENTITY give you valuable insight into how you relate to yourself, others and the world respectively. They are areas of your life that express your journey from PURPOSE to FORM. The 12th indicator is CHALLENGE & RESPONSIBILITY which shows us the key lesson we are currently learning (CHALLENGE), and the key quality we need to master (RESPONSIBILITY) to grow into our next phase of life. The mapping exercise takes you through the indices in sequential order so that understanding can build accumulatively as you consider each questions.

3 States of Being

The mapping exercise leads you through a series of questions from 3 different perspectives to help you identify;

o Your untapped potential (BLUE STATE)

o Your average state of being (GREEN STATE)

o Your subconscious programming (RED STATE)

The purpose of the 3 perspectives is to see the range of thinking and behaviours that we operate across. We tend to think of ourselves as being consistent in the way we think and behave, but if we look more closely, we see that we have outlying states, that we move into occasionally. We think of these outlying states as being ‘better’ or ‘worse’ than our ‘everyday’ state. And although we consider operating across this range of states to be ‘normal’, analysing the thinking and behaviours behind them can give us vital clues into both our untapped potential and the automatic programming of our subconscious beliefs.


Our potential is revealed to us during moments of inspiration, elation, vision, optimism, creativity and insight. We also touch on it when we are feeling generous of mind, heart and spirit. We usually assume that this elevation of being is generated by external conditions; and is hard to sustain without a cause. However, if we were to track our thoughts, assumptions, conclusions (and the beliefs that arise from them) in these moments, we would see that they are internally generated. Furthermore, under the influence of elevating thoughts, we are willing to entertain a very different mindset and behaviours to our normal everyday way of being. And this enhanced state of being in turn shifts our perception of self, others, the world, life, which generates a very different experience…one of uplifting possibility. It is these very moments of revelation which we thrive on, and return to in our memories. Assessing and measuring where our ‘potential’ is in each area of our life can provide a learning pathway for us to train our mind and optimise our growth.


This is the state we spend 70% of our time in. It’s our average state, what we consider to be ‘normal’ for us. It’s also what we base our perception of ourselves on. Hence, when we operate outside of this norm, we say, “I am not myself today”. Even though this average state is not particularly restrictive for most people (we can live with it), neither is it particularly freeing or enjoyable. It is a status quo that we have come to accept, and more importantly, expect. The downside of this state is that it traps us into a comfort zone. We like the comfort that familiarity brings, and become risk-averse. We tend to play safe rather than expose ourselves to change – even if that change is positive.


Our subconscious programmes are those limiting beliefs which actively prevent us from realising our potential. They affect us on both an individual and group level. When we are under the influence of subconscious programming, we experience a sense of restriction, limitation, frustration, insecurity or being fearful, angry, stuck, overwhelmed. We also feel imbalanced and off centre. Our thinking is negative, and we look for an immediate resolution to relieve the discomfort we feel. However, because this happens subconsciously and automatically, it operates under the radar of our conscious mind. Subconscious programmes influence our thinking and behaviour without us knowing, so we often fail to realise that it is the result of our own internal belief system. Therefore, we tend to blame others for our discomfort, rather than seeing the real cause. This is why it is so important to identify them and see how they impact each area of our life.

Answering the Questions

To answer the questions from 3 different perspectives, consider the following guidance to help you step into that way of being. Notice how your internal environment (thinking, feeling, physical sensation) changes depending on your state of being.

Question to identify the Potential Self

In my best moments, when I’m positive / confident / full of the joys of life, what qualities do I feel and/or express?

We all have unexpressed potential; the capacity to be, think and do more. We can all recall moments when we felt at our best, in an optimal state. Most of the time this is not expressed, for a host of reasons. For this question, it’s easy to fall into our unexpressed wishes and start imagining a state that is unrelated to who we are. Don’t record what you want to be the case. Record what you actually feel and/or express within yourself when you are expressing your ‘best’ self.

Question to identify the Usual Self

What is the actual quality that I normally feel and/or express in my day to day life?

This is the state that we spend 70% of our time in. It’s our usual, our average state, what we consider to be ‘normal’ for us. It’s also what we base our perception of ourselves on. Hence, when we operate outside of this ‘norm’, we say, “I am not myself today.” Even though this average state is not particularly restrictive for most people (they can live with it), neither is it particularly freeing or enjoyable. It’s the status quo they have come to accept, and more importantly – expect.

Question to identify the Limited Self

In my worst moments, when I’m stuck / triggered / low / negative etc, what qualities do I feel and/or express?

We all get tripped up from time to time and, despite intentions to the contrary, feel and act in ways that we are not proud of. It might manifest in one particular area or be pervasive across your experience of life. Try to arrive at the answers as objectively as you can. Be aware that this area of our life is where we hold the most judgement on ourselves, so try not to spiral into any sort of reaction. Just notice dispassionately and record what you notice.


Each cell in the mapping app has an information icon in the top right hand corner. You can click on this icon to read scenarios about how that area of life might express the level you are considering. Note: You don’t have to match the thinking and behaviours exactly. It’s more a suggestion of how that particular level / indicator might be expressed.

When you select a particular cell for your answer, it will give you 3 possible sections to choose from. This is because we naturally change as we evolve. We grow into, stay in, and then grow out of, certain thinking and behaviours. We do not have to continue a way of being, just because we once adopted it. The 3 options allow for you to register this change taking place.

For positive qualities:
  • The bottom section indicates that you occasionally express this quality.

  • The middle section indicates that you regularly express this quality.

  • The top section indicates that you constantly express this quality.

For negative qualities (the options flip into reverse order):
  • The bottom section indicates that you constantly express this quality.

  • The middle section indicates that you regularly express this quality.

  • The top section indicates that you occasionally express this quality.


The results data and scores generated are a quantitative assessment of a qualitative environment. As you increase your understanding of Natural Intelligence, your skill in operating from it, and your ability to implement it, you automatically progress through the 7 levels on the map. Each new level gives you access to increased amplitude, influence and impact. We have used the Fibonacci sequence to calibrate the scores. This sequence references the exponential nature of a natural growth pattern. However, the map is a framework to understand our evolving relationship to Natural Intelligence, it is not a prescribed path. We each grow at different rates, and in different areas of our life. There is no perfect journey, and comparison to others is fruitless. We are each striving to be the best version of ourselves / team / organisation. As such we can use the framework to assess how our current input is creating our current output, so we can make new choices which lead to new outcomes.

The Mapping App has a video tutorial to explain how to use the app. You can return to these tools to refresh your memory at any time. You can also download the background information and tutorial instructions on the INSTRUCTIONS page.

We designed this app so it can keep a record of your thinking and behaviours over time. You can see how your choices evolve, how your understanding grows, and how your ability to express that understanding in the world becomes more developed and integrated.

In future versions of the app, we’ll add more features, such as a plot graph of daily states so you can see your thinking and behavioural trends close up.

The Intelligent Life Mapping App is only £6 month. If you’d like to try the Mapping App for yourself, please subscribe HERE

Please note: app login, results & data is unique to each user and is not transferrable.


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